|The setting was the showroom of Capital Cooling in Broxburn
where two display counters were made available and set up by Viv to
demonstrate the rights and wrongs of displaying meat. Points discussed
included prime selling areas, customer flow, focal points.
Numerous flaws were highlighted in the Don`t Display and Viv encouraged
the 28 strong audience to create clean, well prepared and attractive
displays. He reminded butchers that they should introduce the eating
occasion into their displays. Use platters to boost sales, theme displays
and remember that butchers are providers of a meal solution.
Those present were thoroughly appreciative of all the tips that Viv had
to boost sales; the afternoons was a very valuable experience for all 11
workshop was supported by the LUPS European Social Fund and held in
conjunction with Raps UK and Capital Cooling.